Itunes connect analytics11/13/2023 ![]() ![]() Logic-Immo, another client, also saw an increase in conversion rate (16-21%) when adding a video Our client Tandem saw an increase of about 30% in conversion rate when adding a video Note: as mentioned there is a focus on video in this post, but the pre-post analysis method explains here can work with any change in your app store listing for which you’re trying to assess the impact. It’s important to compare the results for at least 7 days (7 days before, 7 days after) to account for potential changes in behavior depending on the weekday or weekend. The general idea of the pre-post analysis is to look at a couple of metrics in iTunes Analytics and compare before vs. A different pre-post analysis: paid UA and attribution tool.Calculating the Conversion Rate (CVR Product Page Views -> App Units).Calculating the Conversion Rate (CVR Impressions -> App Units).Calculating the Click-Through Rate (CTR).Source types, platform version and other filters.We’re an app video production agency so of course we often refer to a change regarding the App Store Preview videos. In this step-by -step guide we detail how you can best assess the impact of any change during your App Store Optimization efforts, from a new icon to an updated App Store title for your app. Without something like Google experiment, you’re therefore left with having to use 3rd party A/B testing tools like Splitmetrics.īut you might not want to invest in these tools just yet, or be interested in evaluating the “live” impact of a change to your App Store listing. There is not any A/B testing tool in iTunes connect.
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